Proven, credible, authentic

Across Elite Sport & business.

  • Leading from the Shadows

Trusted Where It Counts

These are the voices of people I’ve worked with leaders, teams, and organisations across sport, business, and beyond. No buzzwords, no filters. Just honest feedback from those who’ve experienced the work, the challenge, and the results first-hand.


Of all the performance coaches i have seen talk, i can safely say Rich Hunwicks not only does that, but through experience of being a performance director through to coach, he walks the walk.
If you are truly looking for “that edge” then perhaps look into other industries to find the more authenticate you, and to find those that have been crafting and grafting for decades to uncover & aid your own performance progress.
recently, I have moved away from the samey coaches in tech into the world of sport high performers. I work with Rich to help guide me personally, and professionally as we fire up a tech start up, my 2nd start up so i should now the drills right?

Tristan Taylor, Mens Health Advocate. Ai for good protagonist

Rising early at 5:30am was truly worth it!
👏🏻 Performance coach Richard Hunwicks offered a fresh perspective on mindset and performance. Surprisingly, he enlightened us on the power of hugs, noting their ability to release oxytocin, the “feel-good” hormone. 🤗
As you head into the weekend, remember to:
👉 Embrace more hugs.
👉 Prioritise rest.
👉 Stay dedicated to self-care.
Wishing everyone a lovely weekend filled with lots of warm embraces! 💙

Nicola Cummins

20+ Years of Expertise in Direct Mail & Data-Driven Campaigns

Man of Steel


“Not many like you around Rich. Able to push athletes to chase their best whilst bringing the fun and energy at the same time. You’re an inspiration mate with everything you do”

Brodie croft

Man of Steel

What a Morning!

A huge thank you to everyone who joined us at An Audience with Ricky Hatton & Rich Hunwicks. Rich our energy, engagement, and support made it an event to remember.
A massive thank you to for sharing such honest and engaging stories, from behind-the-scenes sporting moments to real-world lessons that resonate far beyond the pitch or ring.

It was a powerful reminder of the importance of looking after our mental health and supporting each other, both in business and beyond.

Leanne Latham

Head of Your Signature Concierge


“Rich brings a wealth of knowledge, experience & expertise to leadership in sport. He has an ability to think critically, offer a balanced approach to complicated, multi-faceted problems, whilst ensuring strategic direction. His ability to relate and engage with audiences is top quality.”

Andy Ackers

Professional International Rugby Player


“Even though I consider myself a seasoned business person, a couple of hours having a professional exchange with Rich Hunwicks was time well spent. Not only did Rich demonstrate his commercial acumen by sharing with me his views and ideas on my latest business idea, Rich also gave me an alternative insight into one of my favourite topics – Leadership – a subject which I thought I was pretty well-versed in. Rich’s ideas on “leading from the shadows” has caused me to reflect on a whole new way in which leadership skills can be deployed. Rich’s suggestions will also prove invaluable in helping me to shape the proposition for my new business venture.”

David Ross

Leeds CII & Non Executive Director

Developing Leaders!


Thank-you for a brilliant leadership session! I know that myself & the team have taken so much away from the day that we can apply into our work & personal lives.

Julie Lawrenson

Specialist Consultant & Ex Bell Group

Supporting CEO’s


“Rich’s expertise & support has massively helped me develop my training programme, day to day productivity & general well-being. Having someone in my corner who implicitly understands the demands of being a parent & CEO whilst integrating daily training & lifestyle behaviours has been a game changer”. 

Lee Jenkinson

CEO, Elite Pro Sports

the feedback on Rich was overwhelmingly positive and his slot was ranked as the audience’s favourite of the day 😊

Rich’s personable and relatable approach really resonated with the team. We all found his talk insightful and easy to digest, which I’m sure has made a positive impact on the team. they also thoroughly enjoyed the interactive elements in the second half.

We are really pleased that Rich was able to join us, and it was great to have a talk that didn’t involve ‘death by PowerPoint’!  Rich’s presence and delivery truly added value to our event, thank you

Head of Events

The AA


Rich gives great insight into leadership styles, barriers to effective leadership & maximising productivity. The way Rich simplifies & delivers complex topics in a format that everybody can understand ensures the message is received. A number of the participants had light bulb moments on topics they have felt overwhelmed by their whole lives!

Jordan Walne

Owner, Raw & Outdoor

Inspiring the next Generation.


Thank you for the superb presentation to our sports-leaders. The three core messages you raised were so relevant to what the group has been working towards and it’s already apparent that they’ve been motivated by the content and your delivery. We can’t recommend you enough!

Andrew Thomas

Director of Sport & Business Development, Rishworth Scool

Curious about becoming a true Every Day Athlete?

Fill out the form with a few details about what you’re looking for, and we’ll be in touch to explore how we can support your goals. No hard sell, just a straight-talking conversation about what’s possible when performance meets purpose.