Projects in Progress
The Lab is where high-performance thinking meets action. It’s home to active projects that challenge the norm, test new concepts, and turn insights into practical results. From The Everyday Athlete, which explores performance for the modern individual, to the NPO Think Tank, a leadership space for those operating under pressure. This is where ideas get sharpened, trialled, and built for real change.
Where We Test & Build
This is where performance gets tested. Real projects. Real results. Click in to see what’s happening inside the Lab’s projects.
The Every Day Athlete
Elite habits for everyday life. Build resilience, sharpen focus, and perform with intent.
0.1% Think Tank
Built for high-level decision makers to connect, reflect, and sharpen performance.
Podcast Coming Soon
Head to the podcast for honest conversations with leaders, coaches, and decision-makers who live it daily.