adding expertise from an alternative lens
High performance isn’t accidental. It’s built through clear strategy, trusted leadership, & consistent habits across staff & players. Rich works with elite teams to challenge thinking, improve systems, and drive measurable, long-term impact.
Rich is known for driving transformational change across teams and cultures, delivering sustained improvements in performance, cohesion, & clarity.
Proven at the Highest Level
Rich is a recognised high-performance coaching specialist with over 20 years of experience in elite sport. He holds an MRes and BSc (Hons) and is an Accredited Strength and Conditioning Coach (ASCC).
His independent, high-level support focuses on reducing injury rates & improving player availability to developing staff cohesion & cultural clarity, his work delivers both short-term gains & long-term change.
His approach is collaborative, direct, and always grounded in real-world performance outcomes. Whether supporting leadership, refining systems, or enhancing team energy, the goal remains the same: to create sustained improvement that lasts.
The Approach
Rich defines his success in the success of others.
His independent performance support includes a person first approach to player & staff development:
Performance with Purpose.
Multi- sports. One objective: performance improvement.
what this offers
Mission: Evaluate & Stabilise performnace & Medical Process in Elite Soccer
A 16 Week Intervention establishing stability & process across performance & medical to support training & playing availability, maximising productivity & creating sustainable performance process.
What the Athletes Say..
“Not many like you around Rich. Able to push athletes to chase their best whilst bringing the fun and energy at the same time. You’re an inspiration mate with everything you do.”
“Rich epitomises professionalism.
His knowledge in applying the science of performance to general life & the mind is another level.
What he has done for me in a short space of time and whilst enduring adversity, I can’t thank him enough.
I continue to check in with him on a day to day basis & am extremely grateful that he is part of my journey.”
“Rich is a smart trainer & absolute leader, with unique character & obsessiveness that helps me be my best. This guy has been like a coach and brother to me.”
Let’s Talk Team Performance
If your team is ready to raise its standards, improve systems, or build long-term resilience, get in touch. Use the form below to start the conversation. I’ll get back to you personally to explore where I can support.