teams performance support

adding expertise from an alternative lens

High performance isn’t accidental. It’s built through clear strategy, trusted leadership, & consistent habits across staff & players. Rich works with elite teams to challenge thinking, improve systems, and drive measurable, long-term impact.

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Proven at the Highest Level

Rich is a recognised high-performance coaching specialist with over 20 years of experience in elite sport. He holds an MRes and BSc (Hons) and is an Accredited Strength and Conditioning Coach (ASCC).

His independent, high-level support focuses on reducing injury rates & improving player availability to developing staff cohesion & cultural clarity, his work delivers both short-term gains & long-term change.

His approach is collaborative, direct, and always grounded in real-world performance outcomes. Whether supporting leadership, refining systems, or enhancing team energy, the goal remains the same: to create sustained improvement that lasts.


His previous roles as Head and Director of Performance span some of the most competitive environments in professional sport, including:

  • English Institute of Sport
  • Leeds Rhinos – Two-time Grand Final Winner
  • Salford Red Devils
  • Catalans Dragons – Challenge Cup Winner, League Leaders, Grand Finalist
  • England Rugby League – National Series Winner, World Cup Finalist
  • Valenciennes Football Club – Performance Consultant

Rich is known for driving transformational change across teams and cultures, delivering sustained improvements in performance, cohesion, & clarity.

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My Approach

Rich defines his success in the success of others.
His independent performance support includes a person first approach to player & staff development:

Performance with Purpose.

Multi- sports. One objective: performance improvement.

  • Identifying & confirming the short, medium & long term barriers to optimal performance. 
  • Applying  Proven Practical & Experience based frameworks for tangible impact.
  • Sustained Performance Improvement – Measurable impact on injury occurrence, availability  & team performance. 

what this offers

  • Improve player availability, reduce injury occurrence, improve player capacities.
  • Enhance Focus & Clarity – daily routine & decision-making under pressure.
  • Kick start team synergy – strengthen culture, trust, and communication.
  • Initiate Transformational Thinking – enhance  daily process, maximise productivity & reduce distraction.
  • Increase Energy & Resilience – Build sustained high performance for athletes & staff.

Let’s Talk Team Performance

If your team is ready to raise its standards, improve systems, or build long-term resilience, get in touch. Use the form below to start the conversation. I’ll get back to you personally to explore where I can support.